Huawei has unexpectedly released an upgrade of the older P8 Lite phone. It’s very rare in the consumer electronics industry to give a new phone the name of a two-year-old phone. Nevertheless, this is was marketers at Huawei has decided for the Huawei P8 Lite 2017 model.
Huawei released the P8 phone in 2015, and shortly afterward the same year a lite version P8 Lite. Then it launched the current flagship phone Huawei P9 and the popular P9 Lite in 2016. This year we’re already gearing up for the launch of Huawei P10 and P10 Lite. But first the new P8 Lite.
It’s common that manufacturers extend the life of popular products by launching yearly upgrades. Samsung, for example, has just announced yearly updates to Galaxy A7 and A5. The yearly update often applies to the last generation. Then why on earth does Huawei go back two generations for an upgrade?
To complicate matters further, Huawei doesn’t even reuse the design of the original P8 Lite model. Instead, the new phone looks very similar to an Honor phone. Hence, it’s capitalising on the brand name of an existing phone.